42 Reasons Why You Need a Social Media Plan

42 Reasons Why You Need A Social Media Plan

Do you have a social media strategy? Do you know why you tweet, share on Facebook, and write blog posts? If you don’t, you’re not in the minority. Hubspot found that: ‘83% of marketers indicate that social media is important for their business.’ But ‘53% of social media marketers don’t measure their success.’ Smart Insights reports the same findings. Marketers …

Online vs Offline Marketing strategies

Online vs Offline Marketing: Which Offers The Best ROI Today?

Online vs Offline Marketing Strategies If you’ve ever watched the legendary TV series drama Breaking Bad, you cannot but remember Saul Goodman, an extremely colourful character and Walter White’s attorney at law. Apart from being a ‘resourceful’ lawyer defending Walter and his accomplices, Saul also seemed to be quite the marketing professional. His legal offline marketing techniques included ads covering …