content marketing for business

Why High Quality Content Is Your Business

Is your business thriving in the digital landscape? Are you producing consistent high quality content for your audience? If not, why not? The phrase ‘content is king’ is bandied about, and it’s certainly oversaturated. But it contains a simple truth. Content should be the main focus of any digital marketing strategy. Smart Insights polled their audience, getting a response from …

client needs :maintaining client relationships

Client Needs: 7 Things Your Clients Need To Hear You Say

  Client Needs: 7 Things Your Clients Need To Hear You Say There’s always a little (or not so little) gap between the provider and the client needs, stemming from lack of time or resources, high stakes, and terminology clients sometimes find vague and intimidating. Running a business may, at times, be complicated, but closing this gap with your client …