In the past when you wanted to promote a product or service, it was often a case of treading the streets and knocking on doors, shoving leaflets through letter boxes. Even if you didn’t physically do the leg-work, there was still mailshots to be sent out, pitches to magazines, TV or radio commercials to manage.
It was about going to the customer, getting their attention and putting the promise of your product into their hands. Inbound Marketing works differently. Through a combination of careful planning, strategy and content creation, it works to draw your ideal customer to you instead of you going to them.
At Storkey Media we use Inbound Marketing to not only attract the right audience but to turn them into leads and paying customers. It’s not enough to get people to visit your website. You need to pave the way for them to transition through your site and online engagement in order for them to take action.
That action might be signing up for a Newsletter, opting-in to receive a download or special discount, or even providing an email address in exchange for access to a members-only area. The key here is the authentic action. Once that individual has taken action, they’re an instant lead. This makes the progression through your sales funnel that much easier, and as long as you don’t lose the personal touch, you’re going to see results.
We’ll work with you to discover the best approaches to use based on your individual business goals. We get that what works for one business may not work for another, so we’ll always be on the ball, experimenting and improving the experience for both you and your customers.