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How Content Marketing For Dentists Can Attract More Patients
Marketing for dentists was not something they ever told you about in dental school. A couple of years ago, you might have even snickered at the very idea. But now, with the times rapidly changing, the competition getting fiercer, and the clients more demanding, you think to yourself – well, maybe they should’ve taught us a thing or two about some dental marketing after all.
You’re well aware that being a dentist is not just about teeth, it’s also about building trusting relationships with your patients – but you don’t know where to start. Luckily, we’re here to fill in the gaps and help you out. Keep reading if you want to get a grasp of content marketing for dentists and learn how to reach to a wider base of potential clients at a low cost.
Why content matters
Much like dinosaurs and steamboats, hard selling is a relic of the past. Nobody appreciates pushy salesmen getting in their face and going on about how great their product or service is any more. Nobody likes being so obviously sold to. Today, customers require a subtler approach: you need to educate, engage, inspire, and establish trust.
There is an overall and very simple marketing truth: provide good content and watch how it helps you create a lasting bond with your customers. Any great dental marketing expert has established this recipe works for the dental industry, too.
Get the blog rolling
Setting up a blog is extremely easy and, if run well, yields amazing results. Companies who blog receive 97% more links to their website, according to HubSpot.
If you’re still on the fence, here’s why starting a top-notch dental blog should be your priority:
- It demonstrates your expertise and knowledge to both future and existing customers.
- It shows a more personal side of you and your staff. This helps your visitors attach a human face to what they usually perceive as a generic service provider.
- It helps your dental SEO marketing. Update you blog regularly, and you’ll gain a much stronger position in search engine’s rankings.
- It provides you with content to share on your social media accounts.
- It can turn the odds in your favour if the client is choosing between you and another dentist who doesn’t have a blog.
Stay current: come up with articles on the latest trends and news in the dentist industry, or turn a relevant case-study into a blog post. Consider creating an FAQ section where you answer some of the most common questions about dental health in a simple and succinct manner. Look up internet marketing for dentists and you’ll find heaps of blogs which you can use as inspiration for your own – but always be original and stay true to yourself!
Produce and diversify
Thanks to the Internet, there’s a vast array of different types of content you can offer to your audience. Let the blog stay at the core of your web content strategy, but remember to spice things up from to time.
When it comes to online marketing for dentists, visual communication can be a great trick up your sleeve. Did you know, for instance, that only 10% of people remember what they hear, 20% of people remember what they read, but 80% of people remember what they see and do?
With that in mind, how about a video where you introduce yourself and your staff in a professional yet laid-back manner? Web marketing for dentists should not be constrained to only one platform – in fact, adding a YouTube channel to your online presence can, if done properly, only reinforce your brand.
Another idea is to make an infographic, as these eye-catching formats present the story in a fun and easy-to-digest way. If you are not Photoshop-savvy, don’t fret – the Internet offers many free and simple-to-use infographics tools you can quickly tackle even if you’ve never fiddled with design before.
Lastly, more and more people have become aware of the importance of dental care and rummage the web for professional tips. A step-by-step picture tutorial on how to, for instance, best brush your teeth or floss can really hit home with a vast audience.
Show up and reach out
All your efforts in creating content marketing for dentists will come to fruition only if you have the audience to share it with. While professional services don’t tend to gather large followings on social media, it’s still important to build your social network. Facebook, Twitter, Instagram, LinkedIn, Pinterest… are all great places to connect with your clients and keep the conversation going.
As almost everyone today is present on social media, businesses included, people are getting more and more selective over who they choose to follow and interact with online. Cram your sites with too much information or ads for your firm, and your potential followers will flee as fast as they can. A pushy Facebook page is just as unappealing as a pushy salesman.
Use social media to link your content, as well as to engage in discussions, offer dental advice and tips, and simply be visible. Get to know your clients and offer them content you think they will find useful and engaging.
As any dental marketing agency knows, social media sites help you show your friendly self and make the whole dentist experience for most potential clients much less intimidating. Why not, say, post a shot of you and your staff hanging out and doing something fun? Add a punchy caption and your clients will not only “like” you, but will feel more relaxed when they have to sit in your dentist chair.
Lastly, have in mind that social media sites are susceptible to trends as much as anything else. As a result, platforms change and they do so continuously. Keep track of these changes, adapt, and always stay on top of your game.
We hope this article has tickled your interest and that you’re now brainstorming the best dental internet marketing ideas you can put into practice! Just keep in mind that Rome wasn’t build in a day. Creating good content and building an audience is a process that takes time, patience, and effort – but it will get you there in the end.