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We’ve covered branding in many of our previous blog posts – from using fairytales, to crafting enticing and compelling visual content. We know that content creation is so much more than simply advertising; effective branding creates an identity that contextualises your business. It’s an aura of sorts, and it’s always more than the sum of its parts. As a content creator, …
A digital marketing strategy has become so much more than simply maintaining a blog. In the past, inbound strategies like content creation were relatively simple. You published content on a schedule, targeting relevant audiences via social media channels. You crafted unique blog posts, full of insightful commentary on industry trends relevant to your niche. But what were once novel marketing …
We’ve all heard the naysayers. The people decrying Google Plus, claiming it’s a waste of time, a ghost town, a social network without the social aspect. This has led to plenty of people opting out without even considering what Plus is capable of. Users have bemoaned the fact that it isn’t like Facebook, or Twitter, or Pinterest, or Instagram. And …
Star Wars became a brand, a franchise, and a marketable commodity. It started out as a single film, and since then it has spawned legions of fans, merchandise, and now a big budget reboot. But why did it resonate so strongly with audiences? What did it do that made us all buy into the hype? It told a story that resonated. …
We’re not always mindful of the words that we use. Frequently, we cause offense, or have to clarify something we’ve said. Brands are no exception. There are plenty of instances where they’ve said the wrong thing, alienated audience members, and damaged hard won reputations. From Gap’s questionable ethics: To Kenneth Cole’s shameless cash in on Arab Spring protests: It seems …
Intro: Influencer is a term that we hear about often, especially in the online marketing space. One of the more recent terms and phrases to appear online lately is the term, ‘Influencer Marketing.’ What is influencer marketing? And why, has it gained such prominence recently? The simplest answer to that question is that influencer marketing is attracting and connecting to …
Good writing may not be the first thing that comes to mind when you think of marketing. But if you take a look around, you’ll notice that really exceptional writing doesn’t belong solely in libraries and the occasional highbrow periodical. It has snuck its way into marketing content, and if you ask us, luckily so. What is it about good …
Do you have a social media strategy? Do you know why you tweet, share on Facebook, and write blog posts? If you don’t, you’re not in the minority. Hubspot found that: ‘83% of marketers indicate that social media is important for their business.’ But ‘53% of social media marketers don’t measure their success.’ Smart Insights reports the same findings. Marketers …
Everyone has a smartphone, everyone is a content producer, and everyone is getting better at it. From selfies, to Instagram accounts with 500K followers, visual content marketing is no longer just for professional brands. In an increasingly crowded digital space, how do you make sure that your content stands out? Through savvy visual design, and aspirational imagery With high quality …
Let’s talk about content… We’re all content producers now – whether it’s tweeting, sharing articles on Facebook, writing blog posts, uploading video to YouTube, or images to Instagram. Even Netflix and Amazon are producing high quality original content. The traditional gatekeepers and publishing houses no longer have the same sort of monolithic influence on the content we get to see. …
