SEO myths

12 Search Engine Optimisation Myths Dispelled

 

There are many SEO myths.

You’ll hear things like:

  • It doesn’t work anymore
  • It’s no longer relevant
  • Google no longer cares about local listings
  • SEO is expensive
  • Google changes its algorithm too often for it to be effective

These are some of the most common myths buzzing around, some even perpetuated by other marketers, unfortunately.

We know that SEO can be a complex topic and can seem very confusing, and these myths simply add to the confusion. The facts are that SEO is still very powerful. It can create awareness of your business, expose it to a global audience, and help you generate more leads consistently.

Every business should have an SEO strategy because, without one, you are leaving money on the table and missing an opportunity to grow your business.

These statistics show that SEO still has a place in every great digital marketing strategy overall and that every myth you hear about SEO being ineffective, is exactly that, a myth.

  1. 61% of global internet users research products online

Occasionally, you’ll hear people claim that there is no point optimising web pages for SEO anymore. This statistic shows how wrong they are and shows that most people are using the internet to research a product online before they even consider buying it.

If you have product web pages that are well optimised for SEO then there is a greater chance they’ll be picked up by search engines.

  1. 44% of online shoppers begin by using a search engine

This statistic reinforces that above. Many people are using the internet to research products online, but now, many people use online shopping. It’s much more convenient and it’s easier than going to a typical brick and mortar type business.

It’s important to make sure that your entire website is optimised for SEO, especially for businesses that run eCommerce stores so you can capitalise on this customer behaviour.

  1. On average, we conduct 12 billion searches per month on the web in the United States

12 billion is a staggering number so if you have a website optimised for SEO then you are tapping into segments of this large number of people. This statistic is only for the United States as well and doesn’t consider other countries.

Think about the potential possibilities that means for your business if you can tap into even only a very small segment of this.

  1. The average click-through rate for paid search in 2010 (worldwide) was 2%

Some marketers and others may like to claim that paid searches are no longer useful in today’s marketplace. However, they couldn’t be more wrong.

While 2% sounds like a small number, consider that this is a worldwide statistic for click-through rates so this is actually a high number.

This means that a lot of people are still clicking on PPC ads so non-organic traffic is still something that all businesses should consider, especially considering the global reach this offers.

  1. Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages

Some marketers may claim that the amount of content and pages on your website doesn’t matter, however, they are wrong.

If you have more pages of content that provide a tonne of value then it’s only natural that you’re going to generate more leads than a business with fewer pages as demonstrated by this powerful statistic.

  1. 86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge

Who says that content pages optimised for SEO don’t matter anymore? This damning statistic shows just how wrong that is. People use search engines when they are researching a product or service, or a business in general.

If you have blog posts optimised for SEO then you’re more likely to get traffic from organic search results from people who conduct searches like this.

More importantly, if those blog posts help a prospect with a specific problem then you’re more likely to turn them into a lead and then a customer.

  1. The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has

This statistic doesn’t mean you should be writing content at 2,000 words just to for the sake of hitting that word count.

It means that the content that provides the most value tends to contain at least 2,000 words, and this is the content that is going to rank highly in Google because Google and the other search engines favour high-quality content.

It’s a common myth that content plays no role in SEO, but this depends on the quality of the content.

If you want your content to rank well in search engines it needs to be high-quality content full of value, not something that is 500 words designed purely for the sake of search engine rankings.

  1. If a post is greater than 1,500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes than a post that is under 1,500 words

This statistic serves to reiterate the point in the last section regarding high-quality content. A blog post with plenty of valuable information generally requires a higher word count, therefore posts of this quality are also going to receive more social media shares.

It’s also more likely that these posts will go viral and if that happens, you’ll be receiving thousands of social media shares.

  1. 60% of all organic clicks go to the organic top 3 search results

Paid non-organic is still a great way to create awareness and generate leads for your business.

However, organic search results are arguably more important so it’s important to make sure that you carry out keyword research so that your web pages can be optimised to take advantage of this.

  1. YouTube has become the 2nd Largest Search Engine – bigger than Bing, Yahoo, Ask & AOL combined

Most businesses don’t even consider YouTube so just by adding content to YouTube you are a step ahead of every business not using it.

You can also create some additional link juice by placing a link to your website in the video description, which creates more visibility in search engines when a user types in that specific search query.

  1. 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase

Your website needs to also be optimised for your local area. Many businesses get excited about reaching a global audience and then forget that there is plenty of cash to be made in their local area.

Not optimising your website for this is a big mistake as demonstrated by this statistic and it shows that Google still cares about local listings.

  1. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate

People who use search engines are people who have a problem. They are using a search engine because they are actively seeking a solution to that problem at that moment, hence why SEO leads have such a high close rate.

Outbound advertising is effective but the prospects you’ll be targeting are much different and aren’t necessarily looking for a solution to their problem right now.

Whoever says that SEO isn’t effective for generating leads is completely clueless as shown by this statistic.

The myths are long and varied regarding SEO. All this does is add to the confusion of many business owners who are already struggling with marketing and generating leads for their business.

However, all businesses should still be using SEO as demonstrated by the 12 insightful statistics mentioned above.

Ignore the long myths and focus on solid, real world facts instead.

If you would like to find out more about how SEO and integrated marketing services will help you grow your business then get in touch with us today.

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