content marketing for business

Why High Quality Content Is Your Business

Is your business thriving in the digital landscape? Are you producing consistent high quality content for your audience? If not, why not? The phrase ‘content is king’ is bandied about, and it’s certainly oversaturated. But it contains a simple truth. Content should be the main focus of any digital marketing strategy. Smart Insights polled their audience, getting a response from …

business blog : blogging for your business

7 Reasons Why Your Business Needs A Blog

You don’t mind exploring some creative marketing ideas – but you just don’t see how blogging would work in the context of marketing your business. In fact, whenever someone says blog, you immediately think of those fancy lifestyle gurus posting minutely-filtered photos of their gluten-free brunch. You might have even frowned in puzzlement at this very title, suggesting your business …