There’s been a shift in the consumer mind-set recently and it has pretty big implications for your business. It used to be the case that those who shouted the loudest about their ‘great new thing’ would be the ones to seal the deal. Now? They’ll just get blocked and ignored.
As individuals we can’t stand those kinds of pushy, in-your-face tactics anymore. What consumers value now is quality information that educates, inspires, and doesn’t make them feel like you’re hanging off their purse strings.
Good Content Marketing is about forming trusting relationships with your audience first through providing valuable, consumable information like ebooks, white-papers, podcasts, videos, webinars and feature-rich articles. It’s only after those relationships have been formed and trust has been gained, that you gently introduce consumers to your pitch.
At Storkey Media, we get it. We hate pushy sales as much as the next person and have made it our business to seek out the best and most effective ways to draw in your target audience, without losing their trust. We won’t simply create amazing, educational and informative content. We’ll go further and will publish that content in the places where we know your ideal customer hangs out online.